Cookie Notice

What a Cookie Actually Is

A cookie is a small text file that a website stores on your device when you visit. It lets the site remember something about you or your visit the next time you load a page, whether that's keeping items in your cart, remembering a login, or just recognizing that you've been here before. Cookies aren't uniquely scary. Most of the internet runs on them in one form or another. This notice is here so you know exactly what we're using and why.

The Categories We Use

Not every cookie does the same job, so it helps to break them down.

• Strictly necessary cookies. These keep the site functioning. They handle things like your shopping cart, security, and basic navigation. The site won't work properly without them, and they don't require your consent to use.
• Analytics cookies. These help us understand how visitors actually use the site, like which pages get traffic and where people tend to drop off. We're not currently running a dedicated analytics tool beyond what our hosting and ecommerce providers include by default, but if we add one, it'll fall into this category.
• Functional cookies. These remember preferences you've set, like a currency or region, so you don't have to reset them every visit.
• Marketing cookies. These are used to track behavior across sites for advertising purposes, typically by third parties. We aren't using any marketing cookies at the moment. If that changes, we'll update this notice and ask for your consent where required.

First Party and Third Party Cookies

First party cookies are set directly by xiafy.com. Third party cookies are set by other companies whose tools or services are embedded on our site, like our ecommerce platform or a payment provider. As our brands launch and we add tools over time, this section will get more specific about exactly which third parties are involved.

How Long Cookies Stick Around

Some cookies are session based, meaning they disappear the moment you close your browser. Others are persistent, meaning they stay on your device for a set period, anywhere from a few days to a couple of years, depending on what they're for. Strictly necessary cookies tend to be short lived. Preference and analytics cookies often last longer so they can recognize a returning visitor.

Your Choices

Most browsers let you view, block, or delete cookies through their settings, and you can usually choose to block cookies from specific sites or all sites by default. Keep in mind that blocking strictly necessary cookies may stop parts of the site from working properly, like your shopping cart.

If you'd rather not be tracked for analytics or advertising purposes, look for the settings menu in your browser, or use one of the industry opt-out tools available for services like the Digital Advertising Alliance. Some browsers also support Global Privacy Control, a signal that communicates your opt-out preference automatically, and we'll honor it where it's legally required.

This Notice Will Be Updated

We're early. Right now, xiafy.com is a simple parent company page, and we're not running analytics, advertising, or tracking tools beyond what's needed for the site to work. Once our brands launch and we start using specific third party tools, whether that's an analytics platform, an email marketing service, or an ad pixel, we'll update this notice with the actual names of those tools, what they track, and how long their cookies last. Checking back here periodically is a reasonable way to stay current.

Contact Us

Questions about cookies or how to manage them can go to [email protected].